Welcome to the Creative Brief Survey!

This is our launch pad into the creative process. This internal communication clarifies direction, outlines the target market, the key message and the desired results. We will often refer back to it during the creative process so please take your time and think through the questions and answers. With that said, keep your answers brief and simple; the more concise your answers are the better.

  • What is your company name or identity that you would like to 'brand'? This can also be social media handles. If you don't have one yet, that's okay too :).
  • What do you do? What is your service or product?
  • Where do you want to go with this brand? How do you see your company in 2 years? 5 years? These can be monetary/number oriented goals or organic goals.
  • Describe how you'd like your audience, clients, or customers to see you as. Be as descriptive as possible.
  • Please list all the demographics you attract and/or would like to attract.
  • Who is your primary competitor? Or even: who is doing the same thing as you?
  • Define how you will judge as your brand becoming successful.
  • What are your favorite colors?
  • What are your least favorite colors?
  • What would you like to produce and use that will have your brand elements on it?
  • Name a logo or brand you like and why.
  • What key words best describe your business?
  • Any other thoughts or questions we should know about? Anything you would like to add to any of your answers?